Blockchain technology is a major force, making waves in every market from retailers to restaurants. Fast casual leaders need to get a handle on this technology if they want to stay on the cutting edge or risk being left to eat the dust of their more forward-moving competitors.
The Burger King franchise in Russia has rolled out a loyalty program built around the 'Whoppercoin.' It's a cryptocurrency that customers can traffic in online or trade in for free burgers. Could it also be a signal that Russia is softening its hostile stance toward virtual currency?
The restaurant and hospitality industries are well on their way to accepting virtual currencies. As major restaurant chains and hospitality venues add to their acceptance of virtual currencies, we'll report on it here.