Mobivity, Chanticleer to use blockchain platform for cryptocurrency rewards program

Mobivity Holdings Corp., a marketing platform company, and Chanticleer Holdings Inc,, owners of BGR, Little Big Burger and American Burger Co., plan to upgrade Chanticleer's loyalty program with a blockchain platform. Chanticleer will use the MobivityMind blockchain platform for its cryptocurrency customer loyalty and rewards program, according to a press release.

The platform will enable customers to acquire Merit currency and use it across Chanticleer's brands. Mobivity's solution will also craft 'persistent identities' for customers based on their preferences, which they can leverage to receive more personalized services.

"Mobivity Merit is real cryptocurrency, leveraging the same infrastructure and principles of bitcoin, Ethereum, Ripple, Litecoin, and more, and will enable our customers to make use of their rewards in entirely new ways," Michael D. Pruitt, chairman, president and CEO of Chanticleer Holdings, said in the release. "Use your Merit mined by eating at Little Big Burger to get a Buffalo chicken sandwich at American Burger Co., or trade them with your vegan friend so he can get a veggie burger at BGR. And that's just the beginning."

Mobivity and Chanticleer plan to deploy the program in mid 2018, with a plan for a full roll out by the end of the year, according to the release.