Virtual Currency 101 for Retailers

Virtual Currency 101 for RetailersPublication Type:
Special Report

Published / Updated:
Oct. 31, 2014

The rapid growth in bitcoin users means e-commerce and brick-and-mortar retailers targeting millennials and other tech-savvy consumers should give serious consideration to accepting virtual currency. Virtual currencies have been available since the late 1990s but it took the launch of bitcoin in 2009 for virtual currencies to see any significant adoption. Bitcoin, which allows people to send and receive payments online within an entirely decentralized peer-to-peer network, has become the most prominent type of virtual currency worldwide. This special report tells retailers what they need to know about virtual currency, including:

  • Rapid adoption
  • Bitcoin basics
  • Advantages for consumers
  • Advantages for merchants

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