Farmers bring home the bacon with blockchain tech
The Grass Roots Farmer's Cooperative, a group of livestock farmers in Arkansas, are using blockchain technology to trace their products from the farm all the way down to a customer's plate. They are using the technology to create a digital history of the meat to boost customer's confidence, according to a press release.
Customers can scan QR codes on Grass Roots products to discover the history of their meat products. They will learn how the animals were raised, as well as the stories of the farmer, butchers and other people who worked with the product.
The Golden Gate Meat Company, a San Francisco-based retailer, will run the first trial of the technology in their stores. Customers can also purchase Grass Roots products online.
"Americans have an increasing interest in better understanding what they're eating. According to the 2016 Label Insight Study, 83 percent of consumers want more information about what's in their food, and I totally believe it," Cody Hopkins, general manager and founding member, Grass Roots, said in the release. "When I learned about this technology, I thought 'this is the solution.' It's the perfect way for Grass Roots to offer folks total transparency. [UK-based technology company] Provenance has developed a platform that levels the playing field for small-scale farmers and puts information directly in consumers' hands."